How Capital’s Jingle Bell Ball 2024 put fans on stage with Amondo’s social wall

At Capital’s Jingle Bell Ball 2024, Global and Barclaycard wanted to create an interactive moment that put fans at the heart of the event. By giving attendees the chance to see their own content displayed on the massive on-stage screens at The O2 in London, the event turned social sharing into a live, participatory experience.

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At the same time, Barclaycard sought to reinforce its sponsorship in an engaging way, seamlessly integrating branded assets into the social wall without disrupting the authenticity of fan content. By leveraging Amondo’s real-time content aggregation and display technology, the activation drove hundreds of fan submissions, heightened engagement, and created a scalable solution that will now be used at future events.

A long-standing partnership with live music

Capital’s Jingle Bell Ball, organised by Global, is one of the UK’s biggest music events, bringing together the world’s biggest artists and thousands of fans for an unforgettable live experience.
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As headline sponsor since 2020, Barclaycard has played a major role in enhancing the fan journey, offering perks such as pre-sale ticket access and VIP benefits. With a recently extended five-year partnership with Global, Barclaycard wanted to build on this by deepening engagement with fans through an activation that felt both interactive and immersive.
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The social wall was a central part of this vision, allowing Barclaycard to create an activation that brought fans into the event itself, rather than simply sponsoring it.

Creating a dynamic, interactive social wall

With thousands of fans sharing content live from The O2, Global and Barclaycard needed a solution that could curate and display fan-generated content in real time.

Rather than relying on time-consuming manual processes, they needed a fast, dynamic platform that could:

• Aggregate fan content from social media and allow direct uploads
• Ensure high-quality, brand-safe content appeared on screen instantly
• Seamlessly integrate Barclaycard branding without disrupting the fan experience
• Deliver a high-energy, interactive moment on stage

Amondo provided a fully integrated content solution that transformed social engagement into a live, on-stage digital experience.

Bringing fan content to life on stage

The Amondo-powered social wall brought together content from multiple sources to create a seamless, interactive display:

• Aggregating social content & direct uploads – Amondo’s platform automatically collected and curated fan-generated content from social media, while also allowing direct uploads via QR code and a web form, making participation effortless.
• Custom-designed on-stage screen solution – A tailor-made digital display experience powered the social wall, featuring a dynamic, visually engaging layout that brought fan content to life.
• Real-time moderation – A collaborative moderation process between Amondo, Global, and Barclaycard ensured that only high-quality, brand-safe content was featured on the social wall.
• Branded social wall – The display seamlessly integrated Capital, Barclaycard, and Disney-branded assets, reinforcing Barclaycard’s sponsorship while keeping the fan content front and centre.

A streamlined, high-impact activation

Amondo’s solution was deployed in a phased approach to ensure seamless execution on the night:

• Pre-event setup & testing – Amondo worked with Global and Barclaycard to design and test the social wall, ensuring smooth integration of branded assets and a seamless workflow for real-time content moderation.
• Live aggregation & moderation – As fans shared content on social media, Amondo’s platform automatically collected and curated posts, while the moderation team (Amondo, Global, and Barclaycard) ensured only the best content made it onto the screens.
• On-site fan engagement via QR code uploads – To maximise participation, fans could also submit photos and videos via a QR code, making it easy for those who weren’t posting on social media to take part.
• Dynamic on-stage content display – Throughout the night, curated fan content was displayed on The O2’s massive stage screens, creating a high-energy, immersive experience that put the audience at the centre of the show while ensuring Barclaycard’s sponsorship remained visible in a natural, engaging way.
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Delivering real-time engagement at scale

The Amondo-powered social wall delivered a highly interactive experience for fans while providing tangible value for Global and Barclaycard.

• Hundreds of fan submissions were dynamically displayed on stage, turning audience participation into an integral part of the show.
• Seamless brand integration ensured Barclaycard’s assets were embedded within the experience without feeling intrusive.
• An enhanced fan journey created an exciting, interactive moment that fans actively engaged with.
• A scalable solution that Global and Barclaycard will continue using at future events to enhance live audience participation.

Looking ahead: expanding real-time fan engagement

Following the success of the social wall at Capital’s Jingle Bell Ball 2024, Global and Barclaycard will continue to leverage Amondo’s platform at future events, further evolving how they engage live audiences and activate brand sponsorships.

For brands delivering live events, Amondo provides a scalable, real-time engagement solution that transforms fan participation into a measurable digital experience.

Want to achieve similar results? Get in touch with our team to see how Amondo can help you enhance your next event.